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After realizing that the building industry was no longer profitable enough for him, Pule Monama, Chairman and Managing Director of Dezzo Designer Cupboards, decided to get out of it and start something new. Six years later, the confident Monama has never looked back; instead he is growing from strength to strength.
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Started in 2003 with about 15 master crafters, things have not been a smooth sailing for Yesintu Arts and Crafts, which is now becoming the pride of KwaZulu-Natal. After overcoming so many challenges, the project has developed in many ways through the help of Productivity SA. The Social Plan, a programme of the Department of Labour (project managed by Productivity SA) subsequently established and funded Yesintu together with the Department of Finance and Economic Development in KwaZulu-Natal.
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